This is usually a strong indicator that your website may have been hacked or manually penalized due to spammy link-building tactics by your SEO team or SEO firm. If you search for your brand name in Google and find that your home page is not anywhere on the first page of Google, you may have been penalized. Issues that Google has identified with your website will appear in the Google Search Console messages section. For example, if your website were hit with a manual penalty due to shady link building or were hacked, you would get a message from Google outlining the problem. Google will explain why your website may have lost Traffic from within its Search Console. SemRush Sensor – from, that is a sensor across their dataset of keywords and is segmented by industry type.Mozcast – from moz.com, that is a basic weather report for the search results.There are a couple that we recommend keeping an eye on. These can be used to determine if there was a rankings update or a massive shift in rankings that could indicate a Google update. Ranking sensors have become an excellent resource for determining fluctuations in rankings across thousands or millions of keywords that you usually would not have insight into as a business. You’ll need to understand what each means to solve your traffic loss problem and what they mean to each other. Remember to use all these data points when diagnosing the problem, don’t just focus on one or two. You redesigned your website and didn’t have a transition plan.Your competition just started doing excellent SEO – and now outranks you.A recent update that either your website was rightfully caught in or an update that saw your website by mistake – usually it’s the former, although most think it’s the latter.Your SEO team or SEO firm does shady SEO practices.Traffic loss occurs due to one (or more) of these reasons. You must understand that Google is just an algorithm that takes in data and makes changes based on it – it’s not personal. When traffic loss happens, it can feel like a personal attack on your website from Google and other search engines. This is usually due to a poorly executed transition plan or website redesign, hiring the wrong SEO agency, or even the website being hacked. Most websites lose SEO traffic at some point.

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